Navigating CPG Marketing in a Digital Age

This chapter explores the dynamic changes in consumer packaged goods (CPG) marketing, addressing the challenges brands face amidst shifts in consumer behavior and emerging advertising strategies. It emphasizes the significance of retail media networks and a test-and-learn approach, while drawing parallels with a personal anecdote about a chili cook-off. The discussion also examines the role of pricing strategies in driving product sales and the evolving relationship between traditional and modern marketing tactics.