Tom Burgess

Tom Burgess, President of Snippmedia, shares his expertise in Consumer Packaged Goods (CPG) marketing. He underscores the importance of building brand value over offering discounts, emphasizing quality and health benefits. The conversation dives into adapting marketing strategies in a digital landscape, the impact of economic cycles on consumer behavior, and the crucial role of branding in resisting price competition. Burgess also highlights innovative engagement solutions and the need for brands to diversify their approaches to thrive in challenging markets.

Tom Burgess, President of Snippmedia, discusses the transformative role of financial media networks in marketing. He reveals how collaboration with competitors can refine brand strategies. The conversation highlights banks' power in leveraging customer trust for targeted promotions, particularly in the consumer packaged goods sector. Burgess emphasizes the need for innovation in partnerships to drive customer engagement and optimize purchase paths while balancing effective marketing with data privacy. It's a must-listen for any marketer!

In this engaging discussion, Tom Burgess, President of Snippmedia, shares his expertise in CPG brand engagement. He explores the importance of understanding competitive intelligence and how engaging with perceived competitors can sharpen marketing strategies. Tom emphasizes the necessity of strong brand identity to stand out among price-conscious consumers and illustrates this with the branding triumph of Liquid Death. The conversation also highlights the shift towards direct-to-consumer models and the valuable role of retail media networks in marketing.