MarTech Podcast ™ // Marketing + Technology = Business Growth
The Power Of Financial Media Networks
Oct 29, 2024
Tom Burgess, President of Snippmedia, discusses the transformative role of financial media networks in marketing. He reveals how collaboration with competitors can refine brand strategies. The conversation highlights banks' power in leveraging customer trust for targeted promotions, particularly in the consumer packaged goods sector. Burgess emphasizes the need for innovation in partnerships to drive customer engagement and optimize purchase paths while balancing effective marketing with data privacy. It's a must-listen for any marketer!
19:51
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Engaging with financial media networks enables consumer brands to reach audiences in trusted banking environments, enhancing marketing effectiveness and engagement.
- The collaboration between banks and brands allows for targeted promotions using first-party consumer data, resulting in improved consumer experiences and loyalty.
Deep dives
The Rise of Financial Media Networks
Financial media networks are emerging as a powerful channel for consumer packaged goods (CPG) brands to reach new audiences. Unlike traditional retail media networks, which focus on advertising through stores, financial media networks leverage the trusted environment of banks to present promotional offers to consumers. Banks have close relationships with consumers, visiting banking apps multiple times a week, which creates a high-engagement platform for marketers. This unique positioning allows brands to engage customers at critical decision-making moments for spending.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
