MarTech Podcast ™ // Marketing + Technology = Business Growth

The Power Of Financial Media Networks

Oct 29, 2024

Tom Burgess, President of Snippmedia, discusses the transformative role of financial media networks in marketing. He reveals how collaboration with competitors can refine brand strategies. The conversation highlights banks' power in leveraging customer trust for targeted promotions, particularly in the consumer packaged goods sector. Burgess emphasizes the need for innovation in partnerships to drive customer engagement and optimize purchase paths while balancing effective marketing with data privacy. It's a must-listen for any marketer!

19:51

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Episode guests

Tom Burgess

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Engaging with financial media networks enables consumer brands to reach audiences in trusted banking environments, enhancing marketing effectiveness and engagement.

The collaboration between banks and brands allows for targeted promotions using first-party consumer data, resulting in improved consumer experiences and loyalty.

Deep dives

The Rise of Financial Media Networks

Financial media networks are emerging as a powerful channel for consumer packaged goods (CPG) brands to reach new audiences. Unlike traditional retail media networks, which focus on advertising through stores, financial media networks leverage the trusted environment of banks to present promotional offers to consumers. Banks have close relationships with consumers, visiting banking apps multiple times a week, which creates a high-engagement platform for marketers. This unique positioning allows brands to engage customers at critical decision-making moments for spending.

Intro

4min

The Power of Financial Media Networks

9min

Understanding Financial Interactions in Retail and Banking

2min

The Strategic Value of Financial Media Networks and Consumer Behavior

3min

Exploring Collaborations in Media Networks

2min

President Tom Burgess from Snippmedia, a global marketing solutions company specializing in disruptive engagement solutions, delves into the power of financial media networks. Discover how engaging with perceived competitors can enhance your marketing strategy by understanding the competitive landscape and defining your brand differentiators. Explore how Snipp's promotions and loyalty programs drive customer engagement across various touchpoints to optimize the path to purchase. Join the conversation with Tom Burgess on this insightful episode of the MarTech podcast. Show Notes

Connect With:

Tom Burgess: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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