MarTech Podcast ™ // Marketing + Technology = Business Growth The Power Of Financial Media Networks
Oct 29, 2024
Tom Burgess, President of Snippmedia, discusses the transformative role of financial media networks in marketing. He reveals how collaboration with competitors can refine brand strategies. The conversation highlights banks' power in leveraging customer trust for targeted promotions, particularly in the consumer packaged goods sector. Burgess emphasizes the need for innovation in partnerships to drive customer engagement and optimize purchase paths while balancing effective marketing with data privacy. It's a must-listen for any marketer!
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