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9min chapter
The Power Of Financial Media Networks
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Power of Financial Media Networks
This chapter explores the rising trend of financial media networks and their role in marketing consumer products through banks' digital platforms. It highlights how banks leverage customer trust and engagement to deliver tailored promotional offers, particularly for consumer packaged goods. The discussion also addresses the balance banks must maintain between effective advertising strategies and consumer data privacy concerns.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode