MarTech Podcast ™ // Marketing + Technology = Business Growth Secrets To CPG Marketing Success
Oct 28, 2024
In this engaging discussion, Tom Burgess, President of Snippmedia, shares his expertise in CPG brand engagement. He explores the importance of understanding competitive intelligence and how engaging with perceived competitors can sharpen marketing strategies. Tom emphasizes the necessity of strong brand identity to stand out among price-conscious consumers and illustrates this with the branding triumph of Liquid Death. The conversation also highlights the shift towards direct-to-consumer models and the valuable role of retail media networks in marketing.
Chapters
Transcript
Episode notes