MarTech Podcast ™ // Marketing + Technology = Business Growth
Secrets To CPG Marketing Success
Oct 28, 2024
In this engaging discussion, Tom Burgess, President of Snippmedia, shares his expertise in CPG brand engagement. He explores the importance of understanding competitive intelligence and how engaging with perceived competitors can sharpen marketing strategies. Tom emphasizes the necessity of strong brand identity to stand out among price-conscious consumers and illustrates this with the branding triumph of Liquid Death. The conversation also highlights the shift towards direct-to-consumer models and the valuable role of retail media networks in marketing.
18:23
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Quick takeaways
- Understanding competitive intelligence and engaging with perceived competitors are crucial for enhancing CPG marketing strategies in a shifting market.
- Focusing on brand differentiators and building a strong narrative is essential for long-term success, rather than depending on discounting.
Deep dives
Evolving CPG Marketing Strategies
CPG marketing strategies are undergoing significant changes in response to shifting consumer behavior and market dynamics. Brands are adapting to declining store visits and spending, which prompts a reevaluation of marketing techniques. This includes experimenting with programmatic advertising and retail media networks, as marketers need to strike a balance between online and in-store promotion. Emphasizing a test-and-learn approach allows brands to explore various strategies and data sources while mitigating risks associated with traditional promotional methods.
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