Evolving CPG Marketing Strategies

CPG marketing strategies are undergoing significant changes in response to shifting consumer behavior and market dynamics. Brands are adapting to declining store visits and spending, which prompts a reevaluation of marketing techniques. This includes experimenting with programmatic advertising and retail media networks, as marketers need to strike a balance between online and in-store promotion. Emphasizing a test-and-learn approach allows brands to explore various strategies and data sources while mitigating risks associated with traditional promotional methods.