Secrets To CPG Marketing Success
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Evolving Strategies in CPG Marketing
This chapter examines the evolving challenges and strategies in Consumer Packaged Goods (CPG) marketing, focusing on the shift towards direct-to-consumer approaches and the integration of retail media networks. It highlights the importance of adapting to changes in consumer behavior and the landscape of online sales, encouraging a test-and-learn mindset among brands.
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