MarTech Podcast ™ // Marketing + Technology = Business Growth Tips For Creating Engaging Videos
Dec 19, 2024
Matt Pierce, Learning & Video Ambassador at TechSmith, shares his expertise on crafting engaging videos. He dives into the importance of understanding audience preferences and adapting content strategies accordingly. Discussion includes insights from a study on video length preferences, revealing how demographics drive different expectations. Matt also explores the role of AI in video production, emphasizing its benefits alongside quality concerns. Finally, he offers practical tips for maintaining viewer interest through effective audio and visuals.
AI Snips
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Transcript
Episode notes
Content Strategy
- Prioritize platforms based on your target audience and resources.
- Focus on either long-form or short-form content initially.
Platform Selection
- B2B and B2C content strategies differ, but B2B audiences are also present on platforms like TikTok.
- Consider LinkedIn for B2B and a mix of social media platforms for B2C.
Video Capture Tips
- Prioritize audio quality in video capture and get close to the subject.
- Use simple techniques like getting closer to the camera to increase engagement.