MarTech Podcast ™ // Marketing + Technology = Business Growth Why AI In GTM Presents Massive Opportunities
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Dec 11, 2024 Daniel Saks, Co-founder and CEO of Landbase, an agentic AI platform for go-to-market strategies, discusses the revolutionary opportunities AI presents in sales and marketing. He highlights how Landbase’s GTM-1 Omni suite enhances lead generation through streamlined workflows. The conversation dives into the balance between human and machine intelligence, optimizing budgets, and building ideal customer profiles using AI. Saks emphasizes team engagement and the power of automation to reclaim time and ignite creativity in B2B marketing.
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Intelligence in Go-to-Market
- Average human and AI performers produce subpar results in marketing and sales.
- Combining top human expertise with machine intelligence yields exceptional outcomes.
AI's Role in Go-to-Market
- Current AI in go-to-market primarily serves as a strategy execution tool, requiring user prompts.
- True agentic AI, capable of independent task execution and trend identification, isn't fully realized yet.
Campaign Failure Rate
- Landbase's AI model revealed that 45% of marketing campaigns fail to generate converting leads.
- This highlights the high cost of ineffective campaigns and the need for better strategies.