3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Why AI In GTM Presents Massive Opportunities

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Intro

This chapter explores the transformative role of agentic AI in marketing and sales, highlighting how it can shift the dynamics of user and AI interaction. The discussion focuses on the integration of AI into go-to-market strategies and the various roles it can adopt to enhance these processes.

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