Understanding & Optimizing The Lead Journey

Laura Beussman, SVP of Marketing at CallRail, shares her expertise in lead journey optimization and marketing attribution. She highlights the importance of understanding hidden data and the challenges of lead attribution. Laura discusses enhancing personalization in the lead journey and provides success stories of businesses that have effectively optimized their processes. She emphasizes the significance of monitoring KPIs and leveraging advanced technologies like AI to improve customer insights and ensure high-quality lead conversions.