MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Understanding & Optimizing The Lead Journey

MarTech Podcast ™ // Marketing + Technology = Business Growth

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Navigating the Unique Journey of Customer Conversion

This chapter explores the individuality of customer conversion paths, advocating for a focus on significant milestones over a rigid funnel model. The discussion encourages marketers to adopt flexible strategies for better engagement, while inviting listeners to interact with the show's content and resources.

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