2min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Understanding & Optimizing The Lead Journey

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Optimizing Lead Quality and Conversion Processes

This chapter delves into the crucial aspects of generating high-quality leads and successfully converting them. It covers the lead journey, emphasizing the role of innovative tools like conversational AI in optimizing the process and understanding individual customer complexities.

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