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6min chapter
Understanding & Optimizing The Lead Journey
MarTech Podcast ™ // Marketing + Technology = Business Growth
Optimizing the Lead Journey
This chapter explores the evolution of tracking and understanding the lead journey in marketing, emphasizing the transition to advanced technologies like AI for deeper insights. It addresses challenges in lead attribution, the role of dark social, and the significance of continuous data-driven improvement in marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode