MarTech Podcast ™ // Marketing + Technology = Business Growth Unlocking Hidden Data Within Customer Calls
Oct 27, 2024
Laura Beussman, SVP of Marketing at CallRail and an expert in AI-driven lead intelligence, dives into the world of customer call data. She explains how leveraging technology can unlock hidden insights to enhance marketing strategies. Key discussions include the role of conversational AI in analyzing calls, the importance of sentiment analysis, and integrating call data with marketing analytics. Laura also shares best practices for data privacy and how to tailor campaigns based on refined messaging derived from customer conversations.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 4min
Harnessing Conversational AI for Enhanced Call Insights
03:49 • 3min
Harnessing AI to Uncover Insights from Customer Calls
06:52 • 2min
Extracting Insights from Customer Conversations for Effective Marketing
08:45 • 2min
Aligning Marketing Strategies with Customer Insights
10:51 • 4min