MarTech Podcast ™ // Marketing + Technology = Business Growth

Unlocking Hidden Data Within Customer Calls

Oct 27, 2024
Laura Beussman, SVP of Marketing at CallRail and an expert in AI-driven lead intelligence, dives into the world of customer call data. She explains how leveraging technology can unlock hidden insights to enhance marketing strategies. Key discussions include the role of conversational AI in analyzing calls, the importance of sentiment analysis, and integrating call data with marketing analytics. Laura also shares best practices for data privacy and how to tailor campaigns based on refined messaging derived from customer conversations.
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