MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Unlocking Hidden Data Within Customer Calls

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Extracting Insights from Customer Conversations for Effective Marketing

This chapter explores how to leverage insights from customer conversations to refine messaging and marketing strategies. It highlights the significance of understanding buyer language and the difficulties of consolidating data for impactful decision-making.

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