4min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Unlocking Hidden Data Within Customer Calls

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Aligning Marketing Strategies with Customer Insights

This chapter explores how marketers can strategically align their efforts with business growth by focusing on key metrics and understanding customer interactions. It emphasizes the role of conversational AI and technology in refining marketing strategies and enhancing customer empathy.

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