MarTech Podcast ™ // Marketing + Technology = Business Growth How To Avoid Building A Product You Can't Market
Oct 30, 2024
Brendan Grove, Co-founder and CTO of Prizeout, sheds light on the crucial intersection of product development and marketing. He discusses how to avoid pitfalls in creating market-challenged products by leveraging brand equity and integrating consumer feedback. Brendan emphasizes the importance of aligning product offerings with true customer needs and ensuring cohesive collaboration among teams. He also stresses the vital role of understanding product-market fit to boost customer satisfaction and retention. Tune in for invaluable insights!
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