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7min chapter
How To Avoid Building A Product You Can't Market
MarTech Podcast ™ // Marketing + Technology = Business Growth
Aligning Product Development with Marketing
This chapter emphasizes the need for product development to align with marketing promises, focusing on delivering true value to customers. It discusses the collaboration between marketing and engineering teams, the importance of understanding member needs, and the challenges of balancing features and marketability.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode