Brendan Grove

Brendan Grove, Co-founder and CTO of Prizeout, shares insights on innovating in martech and adtech while ensuring privacy compliance. He discusses the role of collaboration in navigating evolving regulations and emphasizes the need for personalization within privacy boundaries. Brendan highlights how companies like Chase and Kroger are creating their own advertising networks using first-party data, showcasing the benefits of an experimental mindset for rapid and effective technology development. Tune in for a deep dive into the future of advertising!

Brendan Grove, Co-founder and CTO of Prizeout, sheds light on the crucial intersection of product development and marketing. He discusses how to avoid pitfalls in creating market-challenged products by leveraging brand equity and integrating consumer feedback. Brendan emphasizes the importance of aligning product offerings with true customer needs and ensuring cohesive collaboration among teams. He also stresses the vital role of understanding product-market fit to boost customer satisfaction and retention. Tune in for invaluable insights!