MarTech Podcast ™ // Marketing + Technology = Business Growth

How Martech/Adtech Companies Can Innovate While Remaining Privacy-Compliant

Oct 31, 2024

Brendan Grove, Co-founder and CTO of Prizeout, shares insights on innovating in martech and adtech while ensuring privacy compliance. He discusses the role of collaboration in navigating evolving regulations and emphasizes the need for personalization within privacy boundaries. Brendan highlights how companies like Chase and Kroger are creating their own advertising networks using first-party data, showcasing the benefits of an experimental mindset for rapid and effective technology development. Tune in for a deep dive into the future of advertising!

13:19

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Episode guests

Brendan Grove

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Prioritizing consumer rights and data protection during product development is essential for martech compliance with evolving regulations.

Balancing the use of first-party data responsibly enables personalized consumer experiences while fostering trust in a privacy-focused landscape.

Deep dives

Building Privacy-Compliant Products

Creating products that comply with evolving privacy regulations is essential for businesses in the MarTech space. Privacy laws are becoming more stringent, influenced by consumer protection efforts in regions like Europe and California. To navigate these changes, it is crucial for product developers to prioritize consumer rights and data protection while innovating. Ensuring that product development aligns with regulatory expectations from the outset can lead to smoother transitions as laws continue to evolve.

Intro

3min

Navigating Innovations in Marketing Technology Under Privacy Regulations

3min

Navigating Personalization and Innovation in a Privacy-Conscious World

2min

Navigating Data Fragmentation in Advertising Innovation

2min

Embracing Iteration in Technology Development

4min

Brendan Grove, Co-Founder & CTO at Prizeout, discusses how martech/adtech companies can innovate while remaining privacy-compliant. Prizeout is an advertising and financial technology company that helps put money back into people’s pockets. Through Prizeout’s technology, brand-funded offers are available to all partners, including financial institutions, gaming companies, gig economy startups, and more, giving them access to instant cashback from national and local brands when they shop with digital gift cards. Show Notes

Connect With:

Brendan Grove: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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