MarTech Podcast ™ // Marketing + Technology = Business Growth How Martech/Adtech Companies Can Innovate While Remaining Privacy-Compliant
Oct 31, 2024
Brendan Grove, Co-founder and CTO of Prizeout, shares insights on innovating in martech and adtech while ensuring privacy compliance. He discusses the role of collaboration in navigating evolving regulations and emphasizes the need for personalization within privacy boundaries. Brendan highlights how companies like Chase and Kroger are creating their own advertising networks using first-party data, showcasing the benefits of an experimental mindset for rapid and effective technology development. Tune in for a deep dive into the future of advertising!
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 3min
Navigating Innovations in Marketing Technology Under Privacy Regulations
02:59 • 3min
Navigating Personalization and Innovation in a Privacy-Conscious World
06:18 • 2min
Navigating Data Fragmentation in Advertising Innovation
08:11 • 2min
Embracing Iteration in Technology Development
09:50 • 4min