How Martech/Adtech Companies Can Innovate While Remaining Privacy-Compliant
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating Data Fragmentation in Advertising Innovation
This chapter explores how companies like Chase, Uber, and Kroger are building their own advertising networks using first-party data. It highlights the importance of collaboration and communication among marketers and technology partners to adapt to the evolving digital landscape.
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