The Changing Landscape Of CDPs

Juan Mendoza, a former MarTech consultant turned creator, chats with Michael Trapani, VP of Marketing at ActionIQ, about the evolving world of Customer Data Platforms (CDPs). They delve into how CDPs are transforming into vital orchestration layers for enterprises, breaking down data silos between IT and marketing. The duo discusses the emergence of composable CDPs, enhancing flexibility and data ownership. They also share insights on overcoming technical challenges faced by clients, providing a roadmap for marketers navigating this complex landscape.