The Changing Landscape Of CDPs
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Evolution of Customer Data Platforms
This chapter examines the transformation of Customer Data Platforms (CDPs) in the marketing tech industry, highlighting the critical issues surrounding entrenched SaaS solutions and their impact on data reliability. It emphasizes the rise of composable CDPs that enhance flexibility, integration, and execution capabilities, while addressing the competitive landscape and the importance of data ownership.
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