MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Changing Landscape Of CDPs

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Evolving Role of Customer Data Platforms in Modern Marketing

This chapter explores the transformation of customer data platforms as they transition from primary data sources to crucial orchestration layers in modern marketing. The discussion emphasizes enhanced collaboration between IT and marketing teams, breaking down traditional data management silos.

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