Juan Mendoza, a former MarTech consultant turned creator, chats with Michael Trapani, VP of Marketing at ActionIQ, about the evolving world of Customer Data Platforms (CDPs). They delve into how CDPs are transforming into vital orchestration layers for enterprises, breaking down data silos between IT and marketing. The duo discusses the emergence of composable CDPs, enhancing flexibility and data ownership. They also share insights on overcoming technical challenges faced by clients, providing a roadmap for marketers navigating this complex landscape.

Juan Mendoza, a former MarTech consultant turned creator, teams up with Michael Trapani, VP of Marketing at ActionIQ, to discuss the shifting dynamics in martech buying. They highlight how IT and data teams are increasingly integral to procurement decisions. The conversation explores the importance of composable customer data platforms in enhancing personalized experiences and improving collaboration between marketing and IT. They also touch on the benefits of leveraging advanced analytics and AI to optimize strategies while ensuring data privacy and security.