MarTech Podcast ™ // Marketing + Technology = Business Growth The Shift In Martech Buyers Towards Data & IT Teams
Oct 22, 2024
Juan Mendoza, a former MarTech consultant turned creator, teams up with Michael Trapani, VP of Marketing at ActionIQ, to discuss the shifting dynamics in martech buying. They highlight how IT and data teams are increasingly integral to procurement decisions. The conversation explores the importance of composable customer data platforms in enhancing personalized experiences and improving collaboration between marketing and IT. They also touch on the benefits of leveraging advanced analytics and AI to optimize strategies while ensuring data privacy and security.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Navigating Complexity in MarTech: The Rise of Composability and IT Involvement
02:08 • 2min
Bridging the Gap: Marketing and IT Collaboration
04:21 • 12min
Bridging the Gap Between IT and Marketing Teams for Operational Success
16:02 • 3min
Engaging with the MarTech Community
19:20 • 2min