The Shift In Martech Buyers Towards Data & IT Teams
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating Complexity in MarTech: The Rise of Composability and IT Involvement
This chapter explores the importance of composable customer data platforms, particularly Action IQ, in improving personalized customer experiences. It also addresses the complexities in marketing technology and the pivotal role of IT teams in navigating MarTech purchasing decisions.
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