Navigating Complexity in MarTech: The Rise of Composability and IT Involvement

VP Marketing Michael Trapani from ActionIQ delves into the evolving role of data and IT teams in martech decision-making processes. Discover the key factors driving martech buyers to involve these teams more prominently in procurement and how collaboration between marketing, data, and IT teams enhances martech solutions. Gain insights into successful strategies aligning data, IT, and marketing teams in adopting CDPs and ensuring data privacy and security requirements are met effectively. Explore the potential benefits of leveraging advanced analytics and AI capabilities within CDP platforms for marketing strategies and customer insights. Show Notes

Connect With:

• Michael Trapani: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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