The Shift In Martech Buyers Towards Data & IT Teams
MarTech Podcast ™ // Marketing + Technology = Business Growth
Bridging the Gap Between IT and Marketing Teams for Operational Success
This chapter explores the collaboration between IT and marketing teams, underscoring the importance of breaking down silos to improve operational efficiency. It examines the role of technology in enhancing data accessibility and the evolving dynamics between marketers and data professionals.
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