The Shift In Martech Buyers Towards Data & IT Teams
MarTech Podcast ™ // Marketing + Technology = Business Growth
Bridging the Gap: Marketing and IT Collaboration
This chapter examines the evolving relationship between marketing and IT departments in enterprise brands, focusing on the integration of customer data platforms amidst disparate data storage systems. It discusses the shift towards modular tech solutions and the collaborative dynamics essential for optimizing data accessibility and ownership.
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