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2min chapter
The Shift In Martech Buyers Towards Data & IT Teams
MarTech Podcast ™ // Marketing + Technology = Business Growth
Intro
This chapter explores the transformation of Customer Data Platforms (CDPs) and the broader MarTech ecosystem. The hosts discuss the shift towards data-driven strategies and the increasing role of IT in enhancing marketing operations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode