MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Shift In Martech Buyers Towards Data & IT Teams

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Intro

This chapter explores the transformation of Customer Data Platforms (CDPs) and the broader MarTech ecosystem. The hosts discuss the shift towards data-driven strategies and the increasing role of IT in enhancing marketing operations.

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