MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Changing Landscape Of CDPs

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating CDP Challenges and Solutions in Marketing

This chapter explores a client's journey in overcoming the difficulties of using a Customer Data Platform that initially caused server crashes. The narrative highlights the collaboration between IT and marketing to find a more effective tool that enhanced data accessibility for business teams.

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