Why Marketers Need To Start Gathering Psychographic Data About Customer Intent

Tim Glomb, VP of Content, Data, and AI at Wunderkind, dives into the world of psychographic data and its pivotal role in understanding customer intent. He emphasizes how marketers can harness motivations and desires through techniques like chatbots and surveys. The discussion highlights successful case studies that showcase targeted advertising and improved consumer relationships. Additionally, Tim sheds light on the significance of email marketing as a major revenue driver while addressing privacy concerns in a data-driven landscape.