Tim Glomb, VP of Content, Data, and AI at Wunderkind, shares his expertise on navigating the marketing landscape now that 3rd-party data is gone. He emphasizes the need for businesses to leverage first-party and zero-party data effectively. Glomb discusses how identity resolution is crucial for personalized marketing and highlights the challenges B2B companies face in adopting agile data solutions. Listeners will gain insights into competitive intelligence and how understanding brand differentiators can enhance their marketing strategies.

Tim Glomb, VP of Content, Data, and AI at Wunderkind, dives into the world of psychographic data and its pivotal role in understanding customer intent. He emphasizes how marketers can harness motivations and desires through techniques like chatbots and surveys. The discussion highlights successful case studies that showcase targeted advertising and improved consumer relationships. Additionally, Tim sheds light on the significance of email marketing as a major revenue driver while addressing privacy concerns in a data-driven landscape.