The Best Path Forward For Marketers With The Elimination Of 3rd-Party Data

Tim Glomb, VP of Content, Data, and AI at Wunderkind, shares his expertise on navigating the marketing landscape now that 3rd-party data is gone. He emphasizes the need for businesses to leverage first-party and zero-party data effectively. Glomb discusses how identity resolution is crucial for personalized marketing and highlights the challenges B2B companies face in adopting agile data solutions. Listeners will gain insights into competitive intelligence and how understanding brand differentiators can enhance their marketing strategies.