MarTech Podcast ™ // Marketing + Technology = Business Growth
The Best Path Forward For Marketers With The Elimination Of 3rd-Party Data
Nov 2, 2024
Tim Glomb, VP of Content, Data, and AI at Wunderkind, shares his expertise on navigating the marketing landscape now that 3rd-party data is gone. He emphasizes the need for businesses to leverage first-party and zero-party data effectively. Glomb discusses how identity resolution is crucial for personalized marketing and highlights the challenges B2B companies face in adopting agile data solutions. Listeners will gain insights into competitive intelligence and how understanding brand differentiators can enhance their marketing strategies.
16:07
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Marketers must pivot towards first-party and zero-party data strategies to adapt to the decline of third-party data cookies and maintain consumer engagement.
- Leveraging identity resolution is essential for brands to connect with customers effectively while respecting privacy and personal data limitations.
Deep dives
The Decline of Third-Party Cookies
The imminent decline of third-party cookies is significantly influencing how marketers approach data collection and consumer engagement. With the growing concern around privacy, marketers are encouraged to adapt by developing strategies that utilize first-party and zero-party data instead. As these cookies phase out, leveraging identity resolution becomes crucial for brands to effectively reach and understand their target audience without compromising consumer privacy. Investing time in establishing a robust first-party data strategy now can safeguard marketers' careers as they navigate this evolving landscape.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
