The Best Path Forward For Marketers With The Elimination Of 3rd-Party Data
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating the Challenges of Zero-Party Data in B2B Marketing
This chapter explores the use and challenges of zero-party data within the B2B marketing space, contrasting it with B2C practices. It critiques larger software companies for their slow innovation and promotes the adoption of more agile technology solutions for better data integration and marketing strategies.
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