The Best Path Forward For Marketers With The Elimination Of 3rd-Party Data
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Intro
This chapter explores the challenges and strategies marketers face with the elimination of third-party data, focusing on the shift towards first-party and zero-party data. It emphasizes the importance of identity resolution and proactive adaptation for maintaining customer relationships and staying relevant in a changing landscape.
Transcript
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