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6min chapter
The Best Path Forward For Marketers With The Elimination Of 3rd-Party Data
MarTech Podcast ™ // Marketing + Technology = Business Growth
Intro
This chapter explores the challenges and strategies marketers face with the elimination of third-party data, focusing on the shift towards first-party and zero-party data. It emphasizes the importance of identity resolution and proactive adaptation for maintaining customer relationships and staying relevant in a changing landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode