The Best Path Forward For Marketers With The Elimination Of 3rd-Party Data
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Role of Identity Resolution in Personalized Marketing
This chapter explores the significance of identity resolution partners in marketing, emphasizing their use of historical consumer behavior data to create personalized strategies. It highlights examples from retail and B2B contexts, showcasing the evolution from third-party cookies to first-party data while underscoring the importance of detailed consumer insights in optimizing marketing efforts.
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