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5min chapter
Why Marketers Need To Start Gathering Psychographic Data About Customer Intent
MarTech Podcast ™ // Marketing + Technology = Business Growth
Unpacking Psychographic Data's Impact on Customer Intent
This chapter explores the crucial role of psychographic data in marketing, focusing on understanding customer motivations and desires. It discusses methods for gathering this data, such as chatbots and surveys, to enhance the effectiveness of intent data in marketing strategies.
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Discover
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