

30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…Get ready, you're going to President's Club.
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…Get ready, you're going to President's Club.
Episodes
Mentioned books

5 snips
Mar 1, 2024 • 11min
#265 - Video Playbook: Book 1 In 3 Cold Calls With This Opener
Learn the viral sales tactic that helped book 1 in 3 cold calls. Discover strategies for accelerating deal closures, establishing credibility in sales conversations, and overcoming challenges in different scenarios and industries.

30 snips
Feb 29, 2024 • 33min
#264 - Why You Should Practice Breathwork Before Starting Team Meetings (Alex Kremer, Alluviance)
Learn about the importance of breathwork before team meetings, the value of personalized attention in leadership, and tips for building a powerful training program. Get insights on effective prospecting, mobile-responsive proposals, and the significance of communication and trust in sales teams.

13 snips
Feb 27, 2024 • 34min
#263 - Why You Should Never Mention AI in Your Sales Calls (Nick Casale, Handoffs)
Learn why mentioning AI in sales calls is a big no-no and how to focus on the problem instead. Get tips on engaging top contacts, internal research, lookalike conversations, and more. Explore sales optimization tools and strategies from the experts to accelerate deals and boost productivity.

26 snips
Feb 26, 2024 • 30min
#262 - Hall of Fame: Josh Braun
Learn actionable takeaways like selling from the buyer's perspective, mirroring objections, and A/B testing cold call opens. Discover Josh Braun's journey to President's Club. Explore tools for prospecting, discovery, demo, and sales process optimization. Delve into engaging prospects, sales optimization strategies, persuasion through self-discovery, cold call engagement, mastering sales through education, and various sales tips with sponsor ads.

9 snips
Feb 23, 2024 • 59min
#261 - Steal the new model for the anti-bloated, recession-proof sales team
Discover strategies for building a recession-proof sales team and optimizing sales processes with toolkits and templates for prospecting, discovery, demo, and sales process. Learn tactics to accelerate deals, master cold call objections, and humanize outreach for success in sales. Explore the intricacies of setting achievable sales goals, team composition, and performance normalization, along with optimizing sales strategies and community engagement to drive revenue growth.

8 snips
Feb 22, 2024 • 33min
#260 - Communication Hacks to Unleash Your Sales Team’s Full Potential (Jake Dunlap, Skaled Consulting)
Learn lead communication hacks from Jake Dunlap, CEO @ Skaled Consulting. Discover top leadership takeaways, tips for managing promotions, and solving daily problems. Explore tactics, toolkits, and steal-worthy prospecting strategies. Join the newsletter for more sales insights!

14 snips
Feb 20, 2024 • 33min
#259 - How to Roll with ANY Objection in a Cold Call (Sara Plowman, Pareto)
Sara Plowman, a cold calling expert from Pareto, shares tactics on handling objections in cold calls. Tips include using prospect priorities for meetings, timing dials for success, and ending pitches with open-ended questions. She discusses the importance of active listening, tailoring closes to prospect needs, and structuring productive call blocks. Strategies for maintaining confidence, selling to power, and handling objections are also covered in this engaging episode.

6 snips
Feb 19, 2024 • 33min
#258 - Hall of Fame: Joe Diliberto
Learn key sales strategies from expert Joe Diliberto in this podcast. Discover tactics like UFC anchoring, active listening, and negotiation skills. Explore tools for prospecting, discovery, demos, and sales process optimization. Master the art of two-minute drills, uncovering customer pains, and emotional control in sales conversations.

5 snips
Feb 16, 2024 • 8min
#257 - Club Playbook: How Gong's Top Rep Makes A Cold Call (ft. Jc Pollard)
Top Rep at Gong, Jc Pollard, discusses the importance of pre-research for personalized cold calls, permission-based openers, and executing a 3YU. The podcast also covers effective strategies for opening a cold call, techniques for ending sales calls, and deal acceleration tips.

Feb 15, 2024 • 33min
#256 - How To Prep Reps Pre-Call And When To Jump In Yourself (Pleasant Middelhof, Convertr)
Pleasant Middelhof, VP of Sales @ Convertr, shares actionable leadership takeaways including prepping reps for calls and nailing the first 7 golden minutes. The importance of active listening and reframing conversations is discussed. Strategies for overcoming friction in sales deals and the significance of healthy paranoia are explored. Pleasant's unique questioning style and the importance of call preparation are also highlighted.


