30 Minutes to President's Club | No-Nonsense Sales #257 - Club Playbook: How Gong's Top Rep Makes A Cold Call (ft. Jc Pollard)
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Feb 16, 2024 Top Rep at Gong, Jc Pollard, discusses the importance of pre-research for personalized cold calls, permission-based openers, and executing a 3YU. The podcast also covers effective strategies for opening a cold call, techniques for ending sales calls, and deal acceleration tips.
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Nail Cold Call Opener
- Nail the first 30-60 seconds of your cold call to avoid hang-ups and gain more opportunities.
- A strong opener leads to more real conversations and pipeline growth.
Delivery Beats Script Content
- Focus on your delivery tone and enthusiasm more than the exact words of your cold call opener.
- Sound like you want to be there to make your prospect want to stay on the call.
Use Permission-Based Opener
- Use a permission-based opener early to give your prospect control of the conversation.
- Ask for permission to explain why you’re calling, not immediately to pitch your product.