Effective Strategies for Opening a Cold Call

FOUR ACTIONABLE TAKEAWAYS:

• Pre-research your subject for a more personalized cold call that makes the interaction intentional and human. It tells them you’ve taken the time to get to know them.
• Use a permission-based opener to make your prospect feel like they are choosing to speak with you.
• Deliver your opener with conviction, and bring energy and enthusiasm. Build this as you pre-research because if you believe it, they’ll be more likely to believe it.
• Execute a 3YU, aka 3 reasons that you are calling that are personal to them, and opens the door for WHY they would want to use your product.

PATH TO PRESIDENT’S CLUB:

• Sr. Mid Market Account Executive @ Gong
• Senior Account Executive @ Tropic
• Mid-Market Account Executive @ Gong
• Senior Account Executive @ Gong

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