WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONMaurizio Leo is a software engineer-turned-baker who's baked sourdough bread for more than ten years.Maurizio started a blog called The Perfect Loaf in 2013 to share his passion for baking sourdough bread at home.Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook!In this episode, you’ll learn: How to be patient with what you’re creating Why Maurizio responds to every email he receives How he makes money from a baking blog And what he’d do differently to better prepare for his website’s sudden traffic Full transcript and show notesFollow Maurizio on Instagram / Youtube / PinterestThe Perfect Loaf Website / Newsletter / Book***TIMESTAMPS00:00 - Overnight Success Doesn’t Happen Overnight01:56 - Maurizio’s Slow Beginnings06:14 - Posting to Nobody for 5 Years12:11 - Branching Out Into Instagram and YouTube15:12 - People Start Paying Attention to Maurizio17:37 - How Maurizio Thinks About SEO18:46 - Going ALL IN on Content20:29 - Blowing Up During the Pandemic24:16 - How to Prepare for Growth27:39 - Maurizio’s Business Model31:17 - Chat Vs Forum Based Community Tools34:24 - The Insane Process of Publishing a Book40:52 - Preparing for a Book Release43:50 - Does Email or Instagram Sell Better?45:09 - What’s Next for Maurizio?***RECOMMENDED NEXT EPISODE→ #148: Kevin Espiritu***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

EPISODE DESCRIPTIONBrennan Dunn is a friend and a man of many skills and accomplishments – he’s a writer, marketer, developer, and even designer.Brennan built Palladio, the tool I used to create my email templates. He co-founded RightMessage, an incredible software for segmenting your email subscribers. And these days, he writes a fantastic blog called Create & Sell where he’s documenting all that he’s learned over the years.We were talking over email recently and he told me he’s actually creating something new under the Create & Sell brand – a platform that pulls in EVERY course lesson he’s ever made and will create custom learning pathways based on a student intake survey.This is what he wants to build as a single product offer over the coming months and I REALLY wanted to dig into it with him.So in this episode, you'll hear a conversation between Brennan and me talking through what that might look like.We talk about positioning, pricing, marketing, and more.Full transcript and show notesFollow Brennan on TwitterBrennan's Newsletter / RightMessage / Palladio***RECOMMENDED NEXT EPISODE→ #146: Justin Moore***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONChris Williamson is a former club promoter turned podcaster with his show Modern Wisdom.In just a few years, Modern Wisdom has generated more than 70 MILLION downloads with interviews of guests like Jocko Willink, Dr. Andrew Huberman, and Ryan Holiday.Not only that, but Chris has more than 700,000 subscribers on YouTube too. And while Chris started podcasting in 2018, things really accelerated for him in 2020.In this episode, you’ll learn: How Chris thinks about the role of HYPE and clickbait Why Chris worries more about being a “vibe architect” than over-preparing for his interviews The highest leverage activity he spends his time on to grow his show How he thinks about the role of video in podcasting Full transcript and show notesFollow Chris on Instagram / Twitter / YouTubeChris's Website / Podcast***TIMESTAMPS00:00 - How Did Chris Williamson Blow Up?01:33 - Modern Wisdom Podcast Beginnings04:52 - How Chris Avoids Burnout08:16 - How Club Promoting Helps Creators10:18 - Role of Hype and Clickbait in Content16:16 - Logistics of In Person Episodes18:10 - In Person VS Remote Interviews21:46 - Logistics of Posting 3 Episodes Per Week23:19 - What Does Good Preparation Look Like?27:24 - How to Build Rapport With Someone Intimidating31:17 - Chris’s Joe Rogan Experience35:35 - Working Solo VS With a Partner38:22 - Why 3 Episodes Per Week?41:07 - How To Drive New Audio Listeners42:56 - Where Podcasters Should Focus Their Efforts47:58 - 6 Tips For Remote Interview Podcasts52:06 - Clips VS Shorts***RECOMMENDED NEXT EPISODE→ #177: Chris Hutchins***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

This week I have a really actionable, audio-only episode of the podcast for you. For the past several months I've been experimenting with my own growth strategy on LinkedIn and have been paying attention to the current research. As a result, I've doubled my following over the last several months! In this episode, I share how I'm incorporating that research (combined with my own observations) into my current LinkedIn approach.So, in this episode you'll learn:• Current LinkedIn algorithm research• Best time of the day to publish• Current LinkedIn best practices• What to AVOID doing (that decreases engagement)• How I turn tweets or threads into content on LinkedInLinks mentioned:• Full Algorithm Research Study by Richard van der Blom• Follow Richard van der Blom on LinkedIn• Building LinkedIn newsletter by Tomer Cohen• Follow Cayman Rojas on LinkedIn• Connect with me on LinkedInTools mentioned:• Tweetpik• Taplio (free alternative)• png2pdf.comFull transcript and show notes***RECOMMENDED NEXT EPISODE→ #188: Richard van der Blom***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONKevin Parry is a stop-motion animator and video wizard who creates fun animation and mind-bending illusions.Kevin has a knack for going viral – and, as a result, he's built a massive following on just about every social media platform. He has nearly 2M subscribers on YouTube, 1.3M followers on Instagram, 2.3M followers on Tikok, 200K followers on Twitter, and Kevin even has more than 100K followers on LinkedIn.In this episode, you’ll learn: How Kevin approaches different social media platforms How he works with brands as a one-man studio How he developed an on-camera presence Why CONTEXT determines whether or not your content may go viral Full transcript and show notesFollow Kevin on Instagram / Twitter / Facebook / TikTok / YouTubeKevin's Website***TIMESTAMPS00:00 - Going Viral Isn’t Luck01:43 - Importance of Patience 06:31 - Stop Motion Films Take A LONG Time08:57 - Transitioning To Social Media Full Time 11:15 - LinkedIn Is Underrated For Creators13:16 - How Kevin’s Strategy Evolved Over The Years17:17 - How Kevin Works With Brands19:06 - Being A One Man Studio By Design22:56 - Managing Capacity As A Creator26:00 - Balancing Commercial Vs Personal Work28:51 - How To Approach Different Social Media Platforms30:15 - You Can’t Do The Same Content Forever32:56 - Developing On Camera Presence34:31 - Lessons From Working On Feature Films36:30 - You Don’t Have To Build A Community To Be Successful37:58 - Kevin’s Stop Motion Course39:42 - Masterclass On Shareable Content45:26 - What Is Kevin Struggling With?***RECOMMENDED NEXT EPISODE→ #167: Jenny Hoyos***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this video on YouTube***EPISODE DESCRIPTIONI’m excited to share with you an episode of a new podcast that I’m really excited about – it’s called Creator Debates with Justin Moore.You may or may not know that Justin and I are pretty good friends – his business is called Creator Wizard and he helps creators find & negotiate your dream sponsorships so that you stop leaving $ on the table. And he’s really, really good at that.Justin was my guest on Episode #112 of this podcast which was our first-ever VIDEO episode of this show on YouTube. He was gracious enough to be my guinea pig and I returned the favor with his new video show, Creator Debates.Creator Debates features stupid arguments to help creators make smart decisions. In this episode you’re about to hear, I debate with Joe Casabona on whether podcasters should be focused on leveraging video or not. And as someone who recently made the switch from audio only to video, I’m arguing FOR video.These guys are good friends, both members of The Lab, and this episode is a lot of fun. So, I’m sharing this episode in full with you today here on the feed. If you enjoy it, subscribe to Creator Debates in your podcast player OR, if you’d rather watch in video, the link is in the show notes.Subscribe to Creator Debates in audio / videoFull transcript and show notes***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this video on YouTube***EPISODE DESCRIPTIONWe released our first-ever solo video on the channel yesterday. And, so far, it's the most successful video on the channel yet.The video is called, “How I Made $300K in 2022 Without A Big Audience” and I break down the seven major revenue streams in my business. You can watch here it right now.This is a big moment for the channel not just because it's the FIRST solo video on the channel, but because we actually plan to do a lot of solo videos on the channel this year. YouTube is a big area of focus for me this year, despite currently being my smallest channel.So in this episode, I want to talk a little bit about our YouTube strategy and why I’m putting so much emphasis on it this year. Not only that, but I’ll share a little behind-the-scenes of making THIS video, what we learned, and how we’re approaching future videos as well.Full transcript and show notes***RECOMMENDED NEXT EPISODE→ What we've learned in our first year on YouTube***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONMariah Coz is the founder of Fearless CEO.Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.In this episode, you’ll learn how Mariah thinks about pricing, how to design your high-ticket hybrid program, how to avoid sales calls, and why you may want to consider an evergreen offer.Full transcript and show notesFollow Mariah on Instagram / Twitter / FacebookFollow Fearless CEO on Instagram / Website / YouTube***TIMESTAMPS00:00 - Selling WITHOUT Sales Calls01:35 - Mariah Built Tiny Homes Before It Was Cool03:00 - Taking In-Person Courses Online05:30 - When Mariah Decided To Change Everything08:21 - Organizing Webinars Is Like Being In A Punk Band11:12 - Burnout Sent Mariah To The Hospital12:22 - Pivoting To High Ticket Evergreen Sales16:19 - Low Ticket vs High Ticket17:23 - Live Launch Vs Evergreen Sales19:57 - Are Course Prices Declining?25:44 - Should You Sell High Ticket?28:05 - What To Do When You’ve Underpriced Yourself31:22 - How Big Does A Group Course Need To Be?36:54 - Designing Your Own High Ticket Offer42:37 - Creating Urgency In Your Offers45:49 - Selling WITHOUT Making Free Content***RECOMMENDED NEXT EPISODE→ #192: I coached Ali Abdaal on building a membership***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

This week I have a REALLY transparent, audio-only episode of the podcast for you. It’s a peek behind the curtain into The Lab, my private membership community.The Lab is about 160 creators all experimenting and growing together. It’s genuinely my favorite place on the internet and I’m blown away by the caliber of people who have chosen to join.Every month in The Lab, I record a 30-minute Retro. This is a solo video where I literally walk through my numbers for the month to show how I’m making money, how I’m spending money, the lessons I’m learning, and the strategy decisions I’m making because of it.A lot of members tell me it’s one of their favorite parts of membership.To end the year, I decided to record December’s Retro live with members of The Lab so that they could ask questions as I went along.So this week on the show, I’m sharing with you the audio of that members-only session. You’ll get to listen in on: How much money I earned in December (spoiler: it's $40K) Where that money comes from How I’m thinking about growth on social media ...and a whole lot more. I think you’re going to enjoy it. And if you do, I would invite you to consider joining The Lab as a member! I’ve capped the total number of spots at 200 so there are less than 40 spots available right now.You can join at https://join.creatorscience.com/You won't regret it! Join The LabEnroll in Build A Beloved Membership***RECOMMENDED NEXT EPISODE→ #191: Breaking down my $60,723 product launch***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

I was recently invited on the Bootstrapped Founder podcast, with Arvid Kahl.I actually interviewed Arvid on Creative Elements back in May 2022 (Episode #101) so it was fun to dive a bit deeper in this second round.We talk about making a living as a creator, how to choose great names for your projects, and lessons learned the hard way.You will learn about: How to develop discipline to fuel creativity Why executing on public promises creates more audience trust Why choosing an aligned brand name is so critical Tips for creating a content backlog so you don’t fall behind  How to refocus when you start comparing yourself to other creators  The 3 core strategies to know BEFORE starting a membership community Why building an audience is like an insurance policy for creators Want to learn more?Listen to me interview Arvid Kahl (Episode #101)Enroll in Build A Beloved MembershipJoin The Lab***RECOMMENDED NEXT EPISODE→ #101: Arvid Kahl***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify