Creator Science
Jay Clouse
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.It's growth for creators, down to a science.
Episodes
Mentioned books
114 snips
May 8, 2024 • 1h 25min
#192: I coached Ali Abdaal on building a membership.
This installment features Ali Abdaal, a medical doctor and renowned YouTuber who specializes in productivity content. He explores the journey of creating his membership community, Productivity Lab, and discusses the vital role of community building in content creation. Key topics include navigating launch challenges, effective pricing strategies, and the importance of a smooth onboarding experience. Ali also shares innovative ideas for co-working sessions and emphasizes starting with small groups to foster meaningful connections.
137 snips
Apr 30, 2024 • 1h 1min
#191: Breaking down my $60,723 product launch
Dive into the fascinating journey of a recent product launch that raked in over $60,000! Discover the secrets behind effective anticipation and strategic marketing that fueled excitement. Hear insights on leveraging tools like Uscreen for video monetization and community engagement. Learn the importance of live onboarding sessions for gathering audience feedback. Reflect on both triumphs and challenges faced during the process, providing valuable lessons for aspiring creators.
74 snips
Apr 23, 2024 • 46min
[GREATEST HITS] #147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers
In this engaging discussion, Chenell Basilio, the writer behind Growth In Reverse, reveals her journey from 0 to nearly 10,000 subscribers in just four months. She shares fascinating insights into the common patterns of successful newsletter operators and effective growth strategies. Listeners will learn about the significance of unique content, community engagement, and seeing newsletters as marketable products. Chenell also delves into innovative tactics, including referral programs and collaboration giveaways, that keep subscribers coming back for more!
18 snips
Apr 18, 2024 • 53min
#190: Tony Santos – How to find, hire, and work with great video editors.
Tony Santos, a seasoned YouTube editor with over a decade of experience, dives into the essentials of hiring and collaborating with video editors. He shares where to find quality talent, emphasizing the importance of assessing passion and prior work. The conversation covers evaluating portfolios, understanding compensation structures, and setting realistic expectations. Tony also discusses navigating freelancer platforms and the significance of fostering long-term relationships for successful collaborations, making it a must-listen for creators.
124 snips
Apr 9, 2024 • 1h
#188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.
Richard van der Blom, founder of Just Connecting and a LinkedIn algorithm expert, shares his vast knowledge about maximizing LinkedIn's potential. He discusses the reasons for recent declines in LinkedIn reach and which content formats currently perform best. Richard also delves into effective lead generation strategies and provides a detailed breakdown of how he personally uses the platform. His insights from analyzing over 1.5 million posts reveal exciting trends for creators facing an inactive user base. Get ready to level up your LinkedIn game!
9 snips
Apr 2, 2024 • 55min
#187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)
Michael Stelzner, founder of Social Media Examiner and creator of the massive Social Media Marketing World conference, shares his unique approach to profitable event planning. He dives into the economics of events, emphasizing ticket sales over sponsorship reliance. Discover how to craft memorable experiences that feel upscale and engaging, while navigating the complexities of costs. Michael also offers practical strategies for pricing tickets effectively and maximizing attendee satisfaction, reinventing the way we think about event profitability.
93 snips
Mar 28, 2024 • 1h 12min
#186: Ask Creator Science – Selling without feeling salesy, choosing what products to create, my future plans, and more.
Dive into the secrets of selling without feeling salesy as creators share marketing strategies and content creation tips. Discover how to balance business stress while optimizing workflows with innovative new products. Explore the shift to creative freedom and the journey of moving from traditional engagements to fulfilling opportunities. Gain insights into post-COVID shifts in creative entrepreneurship and the importance of quality content in building community. Uncover unique podcast strategies to stand out and grow revenue in the creator economy.
216 snips
Mar 23, 2024 • 1h 36min
#185: Ask Creator Science – The downside of viral videos, publishing less edited content, how we prepare our episodes, and working with sponsors.
Explore the tension between achieving viral success and nurturing a dedicated audience. Discover how to balance compelling, short-form content with the integrity of long-form episodes. Get insights into building authentic brand partnerships and the significance of maintaining a personal connection with followers. Learn practical strategies for effective podcast production and content creation while navigating the emotional ups and downs of being a creator. Plus, tips on launching successful sponsorships and enhancing audience engagement!
167 snips
Mar 12, 2024 • 58min
#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches.
Amy Porterfield, an online marketing expert and creator of a multimillion-dollar education business, shares her incredible journey from a $26 course flop to generating nearly a million dollars in revenue. She dives into her successful webinar launch strategies, highlighting the importance of refining presentation content and effective sales techniques. Amy also discusses her growth from a solo entrepreneur to a team of 22, emphasizing the significance of nurturing talent and adapting personal branding into a cohesive company identity.
96 snips
Mar 5, 2024 • 34min
#183: Thomas Frank – How to build a successful tutorial channel.
In this conversation, Thomas Frank, a YouTube tutorial creator and Notion expert, dives into his bold decision to pivot from a 2 million subscriber channel to a focused tutorial platform. He shares strategies for crafting the perfect viewer experience and the nuances of browse vs. search views. Thomas emphasizes the importance of engaging content presentation and how it can enhance audience retention. He also discusses platform risks and the significance of personal branding for creators venturing into niche markets.
