Creator Science
Jay Clouse
Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
Episodes
Mentioned books
6 snips
Aug 27, 2024 • 31min
#206: How I’d approach hosting in-person events
Justin Moore, Founder of Creator Wizard and author of the upcoming book "Sponsor Magnet," discusses his vision for hosting impactful in-person events. He shares insights on creating meaningful connections that facilitate collaboration, addressing the delicate balance between intimate gatherings and larger productions. Justin dives into the financial realities of event planning, such as the strategy behind loss leader events. With an eye on accessibility and quality, he emphasizes the importance of fostering authentic interactions among attendees.
174 snips
Aug 20, 2024 • 53min
#205: How I’d Start Today (If Creator Science Didn’t Exist)
Discover how to kickstart your online journey without any pre-existing platforms. Learn the art of crafting a unique business premise and find the balance between creativity and analysis. Uncover the value of long-term relationships and the importance of owning your audience through email lists. Explore sustainable revenue models that allow your business to thrive independently, and gain insights on delegation to enhance productivity. With actionable tips, this discussion empowers creators to build meaningful and long-lasting ventures.
83 snips
Aug 13, 2024 • 58min
#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches [Greatest Hits]
Amy Porterfield, an online marketing expert and creator of a multimillion-dollar education business, shares her remarkable journey from a corporate career to entrepreneurial success. She discusses her step-by-step strategy for launching courses, highlighting the critical role of webinars in driving sales. Amy also dives into effective email list growth techniques and how to build a strong team, emphasizing the importance of leadership and delegation in her thriving business. Plus, get insights on overcoming initial failures to utilize feedback for future successes!
110 snips
Aug 6, 2024 • 1h 4min
#204: Bryan Harris — How to grow your audience through partnerships (even if you have a small audience yourself)
Bryan Harris is the Founder and CEO of Growth Tools, a program designed to help businesses flourish through strategic partnerships. He shares fascinating insights on growing an audience, even for those with smaller followings. Bryan emphasizes authenticity and vulnerability in partnership-building, discussing practical outreach techniques and real-life success stories. He also highlights the significance of targeting niche markets and offers effective pitching strategies for collaboration. This discussion is packed with tactical advice and unexpected gems for aspiring creators.
123 snips
Jul 30, 2024 • 38min
#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard) [Greatest Hits]
Jon Youshaei, an ex-YouTube employee with over 260 million views last year, shares invaluable insights for creators. He reveals the best YouTube advice that's rarely discussed, introduces the intriguing ‘1st Frame rule’, and discusses how to effectively package videos. Jon emphasizes that age can be a surprising advantage and highlights the potential of starting with Shorts. He also explores the critical need for content variety and explains how to successfully convert a Shorts audience into long-form viewers.
19 snips
Jul 23, 2024 • 59min
#203: Mid-Year Review: Goal progress, revenue, audience growth, and changes to my approach
Reflecting on the first half of the year, the speaker shares insights on achieving personal and financial goals. They break down revenue growth compared to last year and discuss strategies to convert viewers into loyal subscribers. With the arrival of a new child, priorities have shifted towards family and fitness while navigating business expansion. The importance of intrinsic motivation and aligning personal passions with actions is emphasized, alongside fostering community engagement and authenticity in the creative journey.
98 snips
Jul 16, 2024 • 49min
#202: Zack Honarvar – What he learned from working with 10,000 creators
Zack Honarvar, a seasoned creator manager and co-founder of CreatorNow, reveals insights from his experience with over 10,000 creators. He discusses the key traits that define the top 0.1% of successful creators, emphasizing curiosity, dedication, and adaptability. Zack warns against common pitfalls and stresses that creativity should come before metrics like views. Learn how work ethic, authenticity, and strategic sacrifices play vital roles in a creator's journey towards meaningful growth in an ever-evolving digital landscape.
12 snips
Jul 9, 2024 • 1h 8min
#201: Nat Eliason – How he got a book deal and why traditional publishing is great
Nat Eliason, author of Crypto Confidential, shares his remarkable journey from marketing agency owner to successful author. He dives into the chaotic world of crypto and reveals both the highs and lows of his experiences. Nat advocates for traditional publishing, highlighting its benefits like professional support and community backing. He also discusses the creative process behind writing a compelling narrative and the challenges of maintaining authenticity in a profit-driven landscape. Get insights into navigating the publishing industry and crafting standout stories!
63 snips
Jul 2, 2024 • 59min
#200: Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator)
Nathan Barry, founder and CEO of ConvertKit (now Kit), dives into the risks and rewards of rebranding his company. He discusses transforming ConvertKit into a comprehensive toolset for creators, unveiling features like an app store and a Creator Network for collaboration. The conversation explores navigating the complexities of rebranding while maintaining effective communication and email marketing strategies. Lastly, Nathan emphasizes future pathways for creators and the importance of resilience in building scalable business models.
159 snips
Jun 25, 2024 • 1h 2min
#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Katelyn Bourgoin, founder of Customer Camp and writer of the popular newsletter 'Why We Buy,' shares her insights on crafting compelling social media content. She relates her writing techniques to chocolate-covered almonds, emphasizing the balance of engaging hooks and valuable insights. Katelyn discusses the risks of large accounts and reflects on lessons learned from her cohort program launch, particularly the shift from sensationalism to meaningful engagement. She also touches on the distinctions between fandoms and cults, unpacking their appeal to different audiences.
