Creator Science

#177: Chris Hutchins – A master of podcast growth and building relationships.

Jan 9, 2024

01:24:32

Snipd AI

Chris Hutchins, host of All The Hacks podcast, shares how he grew his podcast, built relationships with high-profile creators, and his experiments to grow his audience. They discuss strategies for podcast growth, the power of show notes, and the benefits of cross-promotion and guest appearances. Chris also talks about his approach to mastering new platforms and contrasts different strategies for success. Paid acquisition for podcasts and ethical considerations are also touched upon.

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Quick takeaways

Collaborating with other podcasters as guests on each other's shows is a highly effective marketing strategy for podcast growth.

Building relationships and leveraging existing connections with established creators can greatly boost a podcast's visibility and reach.

Content quality is more important than having well-known guests, with episodes featuring lesser-known experts often outperforming those with famous guests.

Deep dives

Targeting platforms within the same medium is more effective for growth

To maximize growth for your podcast, it is more effective to focus on marketing efforts within the podcasting medium itself. This includes cross-promoting or collaborating with other podcasters to reach their audience, as they are already inclined to listen to podcasts.

Interesting Insight: Up and Comers MASSIVELY outperform big names.

01:16

Use Bitly Links through redirects

01:23

Asking for a Favor: Best Methods

01:04

Balancing Relationships and Content Prioritization

01:34

Introduction

2min

AI tools for course creation, true crime podcast, and the guest's journey into podcasting

4min

Growing a Podcast with High-Profile Guests

20min

Mastering New Platforms and Podcast Growth Experiments

4min

Contrasting Approaches and Strategies

17min

The Power of Show Notes and Targeted Cross-Promotion

3min

Podcast Growth Strategies and Building Relationships

21min

Paid Acquisition and Podcast Experiments

16min

Chris Hutchins is an avid lifehacker, a financial optimizer, and he's the host of the top-ranked podcast, All The Hacks, where he shares his quest to upgrade his life without having to spend a fortune.

Chris has been featured in the New York Times, Wall Street Journal, and CNBC. Previously, Chris was the head of new product strategy at Wealthfront after they acquired his company, Grove. Before that, he was an investor at Google Ventures, and cofounded Milk, which Google acquired. And he is also a member of my community, The Lab.

Chris goes fast. He digs in deep, and he applies a scientific lens to his work. He has a real experimentality.

In this episode, you'll learn

How Chris grew his podcast
How he was able to build and leverage relationships with high-profile creators like Tim Ferriss and Kevin Rose
How you can build similar relationships yourself
And the experiments that he's run to grow his podcast

Full transcript and show notes

Chris's Website / Podcast / Twitter / Instagram / Facebook / LinkedIn

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RECOMMENDED NEXT EPISODE

→ #138: Chris Williamson

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