Creator Science

Tony Santos, a seasoned YouTube editor with over a decade of experience, dives into the essentials of hiring and collaborating with video editors. He shares where to find quality talent, emphasizing the importance of assessing passion and prior work. The conversation covers evaluating portfolios, understanding compensation structures, and setting realistic expectations. Tony also discusses navigating freelancer platforms and the significance of fostering long-term relationships for successful collaborations, making it a must-listen for creators.

Richard van der Blom, founder of Just Connecting and a LinkedIn algorithm expert, shares his vast knowledge about maximizing LinkedIn's potential. He discusses the reasons for recent declines in LinkedIn reach and which content formats currently perform best. Richard also delves into effective lead generation strategies and provides a detailed breakdown of how he personally uses the platform. His insights from analyzing over 1.5 million posts reveal exciting trends for creators facing an inactive user base. Get ready to level up your LinkedIn game!

Michael Stelzner, founder of Social Media Examiner and creator of the massive Social Media Marketing World conference, shares his unique approach to profitable event planning. He dives into the economics of events, emphasizing ticket sales over sponsorship reliance. Discover how to craft memorable experiences that feel upscale and engaging, while navigating the complexities of costs. Michael also offers practical strategies for pricing tickets effectively and maximizing attendee satisfaction, reinventing the way we think about event profitability.

Dive into the secrets of selling without feeling salesy as creators share marketing strategies and content creation tips. Discover how to balance business stress while optimizing workflows with innovative new products. Explore the shift to creative freedom and the journey of moving from traditional engagements to fulfilling opportunities. Gain insights into post-COVID shifts in creative entrepreneurship and the importance of quality content in building community. Uncover unique podcast strategies to stand out and grow revenue in the creator economy.

Explore the tension between achieving viral success and nurturing a dedicated audience. Discover how to balance compelling, short-form content with the integrity of long-form episodes. Get insights into building authentic brand partnerships and the significance of maintaining a personal connection with followers. Learn practical strategies for effective podcast production and content creation while navigating the emotional ups and downs of being a creator. Plus, tips on launching successful sponsorships and enhancing audience engagement!

Amy Porterfield, an online marketing expert and creator of a multimillion-dollar education business, shares her incredible journey from a $26 course flop to generating nearly a million dollars in revenue. She dives into her successful webinar launch strategies, highlighting the importance of refining presentation content and effective sales techniques. Amy also discusses her growth from a solo entrepreneur to a team of 22, emphasizing the significance of nurturing talent and adapting personal branding into a cohesive company identity.

In this conversation, Thomas Frank, a YouTube tutorial creator and Notion expert, dives into his bold decision to pivot from a 2 million subscriber channel to a focused tutorial platform. He shares strategies for crafting the perfect viewer experience and the nuances of browse vs. search views. Thomas emphasizes the importance of engaging content presentation and how it can enhance audience retention. He also discusses platform risks and the significance of personal branding for creators venturing into niche markets.

In this insightful chat, Mariah Coz, founder of Fearless CEO and expert in building sustainable online course businesses, reveals her secrets to selling high-ticket programs without traditional sales calls. She discusses the importance of strategic pricing and the evolution from free content to impactful high-ticket offerings. Mariah emphasizes designing flexible programs tailored to client needs and the benefits of transitioning to evergreen coaching. Tune in for her tips on navigating the ever-changing landscape of online course pricing!

Noah Kagan, CEO of AppSumo and successful YouTuber, discusses his recent book, Million Dollar Weekend. He shares insights on testing marketing strategies, dealing with agent feedback, and the art of a compelling proposal. Noah reflects on the balance between business and personal branding, emphasizing authenticity in content creation. He talks about the transformative nature of rejection in writing, the importance of beta readers, and the role of strategic marketing in book publishing. Get inspired by his candid approach to creativity and entrepreneurship!

Dr. K, a Harvard psychiatrist and YouTuber behind HealthyGamerGG, discusses crucial mental health strategies for content creators. He highlights the detrimental effects of negative feedback and emphasizes the need for a positive relationship with it. Dr. K tackles the issue of burnout, offering insights on how to recognize and manage it effectively. He challenges the focus on performance metrics, advocating for authenticity and creativity instead. Listeners gain valuable tips for achieving a healthier balance between creativity and mental well-being.