WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONOver the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out.Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator.In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly.Full transcript and show notesLearn more about Justin WelshGet the Content OSGet the LinkedIn OSFollow Justin Welsh on Twitter / LinkedIn***TIMESTAMPS00:00 - Opening00:13 - Catch up00:48 - Today’s Guest01:16 - Justin Welsh by the numbers01:42 - Beginnings of Justin’s writing career03:50 - Justin experiences burnout 04:10 - What we learn in this episode05:00 - Intro05:18 - Early on people didn’t get it06:04 - Is LinkedIn a practical place to start writing?07:34 - Justin’s early experience writing08:45 - Morning routine post blows up10:08 - Justin’s starting expectations11:51 - Is business a game?17:47 - Record your own podcast with Riverside19:44 - How to make a great LinkedIn Profile21:55 - Crafting the perfect LinkedIn headline25:30 - The Creator Funnel28:14 - Do platforms suppress content with links?31:30 - How should people emulate Justin today?34:30 - Start your own community with Circle35:41 - Justin’s approach to social media37:33 - Using LinkedIn to grow on Twitter40:08 - Using awareness channels to grow41:15 - People get weird about sales funnels42:35 - Where are creators falling short?46:52 - What separates the 5% from the 1%?47:48 - When do you decide to make something a product?51:32 - Justin’s course structure and production54:10 - Does Justin have a team behind him?55:10 - Justin gets very real about burnout56:55 - Justin’s approach to networking59:55 - Reflection***RECOMMENDED NEXT EPISODE→ #170: Justin Welsh Returns***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONKevin Espiritu is the founder and CEO of Epic Gardening. Epic Gardening has a simple mission: to help people around the world learn how to grow fresh, healthy food, no matter where they live.And they’ve done a really good job of that – with nearly 300 MILLION views on their YouTube videos alone, Epic Gardening is one of the biggest names in the gardening space. Not only that, but Epic Gardening generates millions of dollars in revenue every year.And while they may be most known for their multi-platform video content, Epic Gardening began as a blog. Kevin’s team began doing video just a few years ago, but that decision fueled their rapid growth.So in this episode, you’ll learn: How Epic Gardening transitioned from a blog to a media company How Kevin operates more like an entrepreneur than a creator Why there may be opportunity in old industries And how to create things that other people just aren’t willing to Full transcript and show notesFollow Kevin on YouTube / TikTok / Instagram / Facebook / PinterestKevin's Website***TIMESTAMPS00:00 - The YouTube Gardening Empire01:37 - Kevin Quits His Job to Build Epic Gardening05:31 - Being an Entrepreneur First10:43 - There is Massive Opportunity in Old Niches14:14 - Evaluating Trends and Staying Ahead18:17 - Short Form vs Long Form Content20:20 - YouTube Shorts Audiences are Different than Longform22:01 - Investing $30k into 1st Physical Products25:01 - TikTok and YouTube KPIs to Look at26:00 - Asking People For Help 26:50 - How Should a New Creator Start?28:29 - SEO is Important for Creators29:39 - YouTube SEO30:51 - How to Make the Best Video in Your Niche33:05 - Managing Video Production is Hard35:00 - Hiring and Managing People as a Creator40:34 - How to Evaluate Ideas and Opportunities44:49 - Copycats Can Only Grow So Big***RECOMMENDED NEXT EPISODE→ #25: Eric Jorgenson***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

EPISODE DESCRIPTIONChenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers.Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more.I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months.In this episode, you’ll learn: The common patterns between these newsletter operators Some of the most effective growth tactics she’s uncovered And what’s working for HER right now Full transcript and show notesFollow Chenell on Twitter / LinkedInSubscribe to Growth In Reverse***RECOMMENDED NEXT EPISODE→ #145: Matt McGarry***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONJustin Moore is a sponsorship coach. His business, Creator Wizard, helps you find & negotiate your dream sponsorships so that you stop leaving money on the table.Along with his wife April, Justin’s been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.For the last couple of years, Justin has been teaching what he knows through a live, cohort-based course called Brand Deal Wizard. But lately, he’s been working with more creators 1-on-1…In this episode, you’ll learn: About Justin's suite of products known as an offer ladder Tiered pricing models The coaching side of his business Full transcript and show notesFollow Justin on Newsletter / YouTube /Twitter / Instagram / Follow Justin on Instagram Justin's Website***TIMESTAMPS00:26 - Justin Moore Has a Problem05:24 - Designing Your Value Ladder Workshop19:38 - Designing Your Value Ladder Workshop II30:07 - Webinars as a Top Funnel Strategy32:27 - Tips for Scaling Coaching Services***RECOMMENDED NEXT EPISODE→ #121: Bryan Harris***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

EPISODE DESCRIPTIONMatt McGarry is the owner of Growletter, an agency helping some of the biggest newsletters in the world grow. He's helped The Hustle, Codie Sanchez, The Milk Road, and others attract millions of email subscribers.He also studies the world’s best newsletters, content creators, and media companies and shares their strategies and tactics through his newsletter, called The Newsletter Operator.He is THE guy to know if you’re focused on building a newsletter and are interested in growing through paid acquisition.In this episode, you’ll learn: How paid acquisition works The costs you can expect How to run a successful campaign And how to calculate ROI Full transcript and show notesFollow Matt on Twitter / LinkedInSubscribe to The Newsletter Operator***RECOMMENDED NEXT EPISODE→ #147: Chenell Basilio***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONBari Baumgardner is the founder of SAGE Events. Bari has been in events since the 90s and has worked with some of the biggest names in business.When Tony Robbins was figuring out how to build his legendary virtual event stadium, he got in touch with Bari.In this episode, you’ll learn: How to create a perfect event The perfect event format The costs associated with an event How you can earn revenue outside of ticket sales Full transcript and show notesFollow Bari on Instagram / Facebook / YouTubeBari's Website***TIMESTAMPS00:00 - She Generated $500 MILLION in 2 YEARS01:32 - Live Events are High Stakes02:33 - “The Big Why” Exercise 06:54 - How Early Should I Plan for an Event?09:40 - In-Person Event Costs and Cash Flow14:26 - Location and Time Cost Differences16:33 - Travel Considerations19:58 - Budgeting for Events22:17 - Be the Authority NOT the Expert24:46 - The Best Event Length27:22 - The PERFECT Event Format31:08 - Events Need a Purpose36:06 - You Don’t Need Guest Speakers41:19 - Converting Your Audience for an Event45:41 - How to Make the Perfect VIRTUAL Event51:47 - Logistics of Virtual Events55:13 - How to Limit Audience Distractions57:06 - The Pressure of Working with Tony Robbins01:01:23 - Next Steps to Take***RECOMMENDED NEXT EPISODE→ #187: Michael Stelzner***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONGuy Raz is an independent producer who has been described by the New York Times as "one of the most popular podcasters in history."He's the creator of the wildly successful podcast How I Built This and he's also the former host and co-creator of TED Radio Hour.All together, Guy's programs are heard by nearly 19 MILLION listeners EACH MONTH.In this episode, you’ll learn: What Guy has learned from these Great Creators The similarities between high-performing artists and high-performing entrepreneurs The role luck plays in success The tradeoffs that come with having high ambition Subscribe to the Great CreatorsFull transcript and show notesFollow Guy on Instagram / LinkedIn /TwitterGuy's Website***TIMESTAMPS00:00 - Talent Is Wildly Overrated01:38 - Can you Interview Celebrities as Real People?05:21 - How Guy Gets His Guests to be Genuine08:41 - Tom Hanks Gets Imposter Syndrome Just Like You11:33 - Being a “Lone Genius” Is a Myth17:54 - Taking Risks and Getting Out of Your Comfort Zone23:20 - What Separates Successful Creators from Others27:33 - How to Keep Getting Better at Your Craft33:35 - Similarities Between Artists and Entrepreneurs35:45 - Is Success Just Luck?41:00 - The Heavy Cost of Success44:23 - Being a Lifelong Learner***RECOMMENDED NEXT EPISODE→ #89: Hrishikesh Hirway***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Hello my friend! I have some BIG news to share with you today. This podcast has a new name! This show is no longer named Creative Elements. Moving forward, this show will be named Creator Science. Don’t worry, there’s nothing YOU need to do – it’s the same RSS feed that you’re already subscribed to. You’ll just see it pop up under the name “Creator Science” instead of Creative Elements and you’ll notice some slight differences in the new artwork.Rebrands are really hard. But I have two mantras for 2023:1.) Simplification2.) Ripping off the band-aidI’m on a mission to simplify my business and any time I can do that, even if it’s scary, difficult, or painful, I’m going to rip off the band-aid and make that change.So in this episode, I’m going to talk about why I’m renaming the podcast to Creator Science.Links for more:• My conversation with Arvid Kahl• My essay on rebranding my newsletterFull transcript and show notes***RECOMMENDED NEXT EPISODE→ #168: Alexandra Watkins***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Codie Sanchez is a reformed journalist, turned institutional investor to cannabis investor and advisor, to now Founder of Contrarian Thinking and Cofounder of Unconventional Acquisitions. She helps people think critically, and cashflow unconventionally while allocating to what she calls "sweaty & boring" small businesses. Most notably these are businesses in the micro-private equity space in traditional service-based industries. Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest. Today, Codie has more than 150,000 email subscribers, 815,000 followers on TikTok, 209,000 followers on Instagram, and 123,000 followers on Twitter.In this episode, we talk about Codie’s bet on being a content creator, how she forms opinions, her exact content process and strategy for TikTok, Twitter, and Instagram, why she doesn’t recommend Substack, and why Contrarian Thinking is a skill we all need to hone.Subscribe to Contrarian ThinkingFollow Codie Sanchez on InstagramFollow Codie Sanchez on TwitterFollow Codie Sanchez on TikTokFull transcript and show notes***RECOMMENDED NEXT EPISODE→ #170: Nick Huber***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONSean Cannell is the founder of Think Media and the author of YouTube Secrets.Think Media has nearly two and a half million subscribers and their videos have been viewed hundreds of millions of times.Sean is one of the most respected voices in the world of YouTube, and he says that the game is changing. In this episode you’ll learn: What types of videos are doing well on YouTube today What metrics you should be paying attention to Sean’s Perfect Video recipe The video opportunity on social media INCLUDING Twitter Full transcript and show notesFollow Sean on Instagram / Twitter / Facebook / LinkedIn/ WebsiteThink Media YouTubeThe Think Media Podcast / YouTubeYouTube Secrets Book***TIMESTAMPS00:00 - Is it too Late to Start on YouTube?01:24 - What Video Length Performs Best?05:01 - How Growing on YouTube Has Changed Recently10:10 - The Ground Floor Opportunity for Creators16:05 - Browse Traffic Vs Search Traffic19:49 - Researching for Video Ideas24:22 - How the Suggested Algorithm Works31:22 - Sean’s Recipe for PERFECT Videos39:08 - Video Opportunities on Twitter45:06 - Facebook and Instagram Reels***RECOMMENDED NEXT EPISODE→ #129: Hayden Hillier-Smith***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify