Creator Science #185: Ask Creator Science – The downside of viral videos, publishing less edited content, how we prepare our episodes, and working with sponsors.
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Mar 23, 2024 Explore the tension between achieving viral success and nurturing a dedicated audience. Discover how to balance compelling, short-form content with the integrity of long-form episodes. Get insights into building authentic brand partnerships and the significance of maintaining a personal connection with followers. Learn practical strategies for effective podcast production and content creation while navigating the emotional ups and downs of being a creator. Plus, tips on launching successful sponsorships and enhancing audience engagement!
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Attention vs. Trust
- Viral hits can bring attention, but they don't guarantee affinity or trust.
- Building a business requires trust, leading to purchases, not just shallow attention.
Building a Loyal Following
- Prioritize building a loyal following over chasing viral hits, even if it takes longer.
- Actively fight against audience capture to avoid being dictated by a niche audience.
Crafting Podcast Intros
- Craft podcast intros by providing a preview of the conversation arc.
- Select engaging audio snippets from the beginning, middle, and end of the episode.