Creator Science – Learn from today's top content creators

#188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.

Apr 9, 2024

01:00:25

Snipd AI

Richard van der Blom, LinkedIn expert, discusses LinkedIn algorithm insights, effective content formats, lead generation, and personal LinkedIn usage. He shares data-driven observations from his annual LinkedIn Algorithm Report, including reach trends, format effectiveness, and lead generation tips. The episode provides a feature breakdown of how Richard optimizes LinkedIn for engagement and conversion.

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Quick takeaways

LinkedIn's content strategy differentiates between knowledge-based content for followers and selfies for connections, impacting content visibility based on relevance.

Richard van der Blom's annual LinkedIn algorithm report provides data-driven insights into platform functionality and trends, aiding content creators with valuable information.

Engaging on LinkedIn involves using various formats like carousel posts, videos, and polls strategically, encouraging interaction and fostering a dynamic content strategy.

Deep dives

LinkedIn's Content Strategy Differentiation

LinkedIn has adjusted its content strategy by directing knowledge-based content more towards followers and selfies more towards connections. This differentiation impacts the visibility of content based on its relevance to the audience groups.

Leveraging Poll Engagement for Content Strategy

01:44

Active and Strategic Engagement for Online Growth

01:08

Optimizing Featured Section for Engagement

01:58

The Cost of Such A Report +the EARNED Media

01:26

Introduction

2min

Exploring the Creation of an Annual LinkedIn Algorithm Insights Research Report

2min

Evolution of the LinkedIn Algorithm Report with AutoUp Partnership

3min

Unveiling the Research and Strategies Behind LinkedIn Content Creation

11min

Optimizing Posting Frequency on LinkedIn

6min

Optimizing Engagement with Various Content Formats on LinkedIn

15min

Analyzing Utilization and Effectiveness of LinkedIn Features

6min

Maximizing Engagement Through LinkedIn Optimization

14min

Strategies for Engaging with LinkedIn Comments and Privacy Insights

3min

Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform.

Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform.

5 years ago, Richard started creating an annual LinkedIn algorithm insights research report. This thing is a gold mine of data driven observations about how different aspects of LinkedIn are working and even how they are trending compared to the year before.

In this episode you'll learn

Why LinkedIn reach may be down
What formats are most effective right now
How to use LinkedIn as a lead generation
And you'll get a feature by feature breakdown of how Richard himself uses LinkedIn

Full transcript and show notes

Read the 2024 LinkedIn Algorithm Report

Richard's Website / LinkedIn

Listen to episode #127 with Daniel Murray

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