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Creator Science

#188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.

Apr 9, 2024
Richard van der Blom, founder of Just Connecting and a LinkedIn algorithm expert, shares his vast knowledge about maximizing LinkedIn's potential. He discusses the reasons for recent declines in LinkedIn reach and which content formats currently perform best. Richard also delves into effective lead generation strategies and provides a detailed breakdown of how he personally uses the platform. His insights from analyzing over 1.5 million posts reveal exciting trends for creators facing an inactive user base. Get ready to level up your LinkedIn game!
01:00:25

Podcast summary created with Snipd AI

Quick takeaways

  • LinkedIn's content strategy differentiates between knowledge-based content for followers and selfies for connections, impacting content visibility based on relevance.
  • Richard van der Blom's annual LinkedIn algorithm report provides data-driven insights into platform functionality and trends, aiding content creators with valuable information.

Deep dives

LinkedIn's Content Strategy Differentiation

LinkedIn has adjusted its content strategy by directing knowledge-based content more towards followers and selfies more towards connections. This differentiation impacts the visibility of content based on its relevance to the audience groups.

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