Creator Science

#188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.

Apr 9, 2024

Richard van der Blom, founder of Just Connecting and a LinkedIn algorithm expert, shares his vast knowledge about maximizing LinkedIn's potential. He discusses the reasons for recent declines in LinkedIn reach and which content formats currently perform best. Richard also delves into effective lead generation strategies and provides a detailed breakdown of how he personally uses the platform. His insights from analyzing over 1.5 million posts reveal exciting trends for creators facing an inactive user base. Get ready to level up your LinkedIn game!

01:00:25

Creator website

Episode guests

Richard Van Der Blom

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

LinkedIn's content strategy differentiates between knowledge-based content for followers and selfies for connections, impacting content visibility based on relevance.

Richard van der Blom's annual LinkedIn algorithm report provides data-driven insights into platform functionality and trends, aiding content creators with valuable information.

Engaging on LinkedIn involves using various formats like carousel posts, videos, and polls strategically, encouraging interaction and fostering a dynamic content strategy.

Deep dives

LinkedIn's Content Strategy Differentiation

LinkedIn has adjusted its content strategy by directing knowledge-based content more towards followers and selfies more towards connections. This differentiation impacts the visibility of content based on its relevance to the audience groups.

Active and Strategic Engagement for Online Growth

01:08

Leveraging Poll Engagement for Algorithm Success

01:53

Selfies em Posts no LinkedIn

02:46

LinkedIn Feature Breakdown: Newsletter, Featured, Links

01:01

Intro

2min

The Evolution of LinkedIn Algorithm Insights: A Five-Year Journey

2min

Insights from the LinkedIn Algorithm Report

5min

Maximizing LinkedIn Engagement

9min

Optimizing Content Creation for Consistency and Quality

5min

Maximizing Engagement on LinkedIn

17min

Exploring LinkedIn Features: Buttons vs. Text Links

6min

Maximizing LinkedIn Engagement Strategies

18min

Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform.

Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform.

5 years ago, Richard started creating an annual LinkedIn algorithm insights research report. This thing is a gold mine of data driven observations about how different aspects of LinkedIn are working and even how they are trending compared to the year before.

In this episode you'll learn

Why LinkedIn reach may be down
What formats are most effective right now
How to use LinkedIn as a lead generation
And you'll get a feature by feature breakdown of how Richard himself uses LinkedIn

Full transcript and show notes

Read the 2024 LinkedIn Algorithm Report

Richard's Website / LinkedIn

Listen to episode #127 with Daniel Murray

***

RECOMMENDED NEXT EPISODE

→ #170: Justin Welsh Returns

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)