Creator Science #188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.
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Apr 9, 2024 
Richard van der Blom, founder of Just Connecting and a LinkedIn algorithm expert, shares his vast knowledge about maximizing LinkedIn's potential. He discusses the reasons for recent declines in LinkedIn reach and which content formats currently perform best. Richard also delves into effective lead generation strategies and provides a detailed breakdown of how he personally uses the platform. His insights from analyzing over 1.5 million posts reveal exciting trends for creators facing an inactive user base. Get ready to level up your LinkedIn game!
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Relevant Reach vs. Overall Reach
- LinkedIn prioritizes relevant reach over overall reach.
- Less reach and engagement can still yield the same conversion rates.
Content Creation Process
- Create content when feeling inspired and energetic, not on a fixed schedule.
- Draft multiple posts at once to maintain consistency during less creative times.
Consistency over Frequency
- Prioritize consistency in posting frequency over sheer volume.
- Aim for a sustainable posting schedule that allows for high-quality content.