#188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.
Creator Science
00:00
Maximizing LinkedIn Engagement
This chapter explores insights from a research report on LinkedIn user engagement, revealing that only 1.1% of users are posting weekly. It emphasizes the opportunities available for consistent creators amidst a largely inactive user base and discusses the impact of LinkedIn's algorithm changes on content relevance. The speakers highlight the importance of adopting strategies focused on conversions and maintaining a flexible content creation approach to enhance effectiveness.
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