Richard Van Der Blom

Richard van der Blom, founder of Just Connecting and a LinkedIn algorithm expert, shares his vast knowledge about maximizing LinkedIn's potential. He discusses the reasons for recent declines in LinkedIn reach and which content formats currently perform best. Richard also delves into effective lead generation strategies and provides a detailed breakdown of how he personally uses the platform. His insights from analyzing over 1.5 million posts reveal exciting trends for creators facing an inactive user base. Get ready to level up your LinkedIn game!

Richard van der Blom, founder of Just Connecting and LinkedIn algorithm expert, shares his insights on maximizing LinkedIn's potential. He discusses the recent decline in reach and explores the most effective content formats for engagement. With nearly 200,000 followers, Richard reveals his personal strategies for lead generation and engagement. He emphasizes a balanced approach to content creation, the importance of tracking performance metrics, and how to leverage polls and multimedia to stimulate conversations and enhance connections.

Richard Van Der Blom, an expert in leveraging the LinkedIn algorithm for maximum exposure, joins the podcast to discuss strategies for maximizing reach on the platform. Topics include understanding the LinkedIn algorithm, asking for comments on posts, leveraging content pillars, and thought leadership content.

Discussing highlights from Richard van der Blom's LinkedIn algorithm report, changes to profile settings and creator mode, the impact of LinkedIn advertising, optimizing post-saving strategy, analyzing post timing for engagement, and excitement for the Uplift Live event in Birmingham.

In this insightful conversation, Richard van der Blom, the Founder and CEO of Just Connecting and a LinkedIn algorithm expert, reveals how LinkedIn's 2025 algorithm changes have impacted user visibility. He discusses the staggering drop in organic reach and the shift towards relevant content. Richard highlights top-performing content types, particularly the efficacy of native videos and interactive polls. He also emphasizes the value of combining human creativity with AI enhancements for engaging posts, providing actionable strategies for recruiters to stay competitive.