Discussing highlights from Richard van der Blom's LinkedIn algorithm report, changes to profile settings and creator mode, the impact of LinkedIn advertising, optimizing post-saving strategy, analyzing post timing for engagement, and excitement for the Uplift Live event in Birmingham.
Engagement within the first hour of posting is crucial for LinkedIn's algorithm, emphasizing quick and consistent replies to comments.
Strategic tagging and avoiding excessive or unresponsive tags can enhance reach and relevance on LinkedIn.
Understanding audience preferences and behaviors can inform content strategy, recommending more frequent longer text posts and strategic timing for posts.
Deep dives
The LinkedIn algorithm report: Key takeaways
The LinkedIn algorithm report from Richard Vanderblom provides valuable insights for optimizing your content strategy. The report emphasizes the importance of understanding reach, engagement, and the preferences of your followers and connections. It suggests that saving posts can improve reach and relevance, and recommends posting text-only content more frequently. Engagement, especially through comments, is crucial, with longer comments being more impactful. The report highlights the significance of timing, both for posting and engaging with other content. It also touches on the impact of artificial intelligence and the nuances of tagging and hashtags. Overall, the report offers actionable advice for maximizing your LinkedIn presence.
The power of engagement and reciprocation
Engagement is a key factor in LinkedIn's algorithm, particularly within the first hour of posting. Replying to comments, both quickly and consistently, can further improve reach and relevance. Reciprocating engagement with other users, such as liking and commenting on their posts, can strengthen the relationship and increase the likelihood of them seeing your content. Additionally, the report emphasizes the importance of targeted tagging, focusing on relevant individuals and avoiding excessive or unresponsive tags.
Optimizing post formats and timing
Understanding the preferences and behaviors of your target audience can help inform your content strategy. The report suggests that different types of content, such as videos, text posts, and polls, may resonate differently with different individuals. It highlights the value of longer text posts and recommends posting them more frequently. The timing of your posts is also crucial, with the golden hour after posting and subsequent engagement between six to 24 hours playing key roles in exposure. Additionally, the report provides insights on strategic tagging, the impact of hashtags, and the benefits of responding to comments on your own posts.
Building a strong LinkedIn following
Building a strong following on LinkedIn is essential for maximizing your reach. The report emphasizes the importance of followers over connections and suggests strategies to increase your follower count, such as consistent posting and engagement. The report also highlights the relevance of engagement from active followers and connections, as well as the impact of direct messaging in maintaining and strengthening relationships. Lastly, it explores the influence of artificial intelligence on the platform and the potential implications for content distribution.
Summary and conclusion
The LinkedIn algorithm report offers valuable insights and guidance for optimizing your presence on the platform. By understanding the nuances of the algorithm, you can refine your content strategy and increase your visibility and engagement. Key takeaways include the power of engagement and reciprocation, the importance of post formats and timing, the value of building a strong following, and the impact of artificial intelligence. By implementing these recommendations, you can enhance your LinkedIn presence and take advantage of the platform's potential for networking and professional growth.
It's that time of the year when the legend that is Richard van der Blom publishes his LinkedIn™️ algorithm insights report so in this episode I discuss some of the highlights, what we can learn and why we need to treat the results with caution.
Also covered;
Services page gets a makeover
Creator mode is going
Is profile verification enough?
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