Social Media Marketing Podcast
Leveraging the LinkedIn Algorithm for Maximum Exposure
Aug 31, 2023
Richard Van Der Blom, an expert in leveraging the LinkedIn algorithm for maximum exposure, joins the podcast to discuss strategies for maximizing reach on the platform. Topics include understanding the LinkedIn algorithm, asking for comments on posts, leveraging content pillars, and thought leadership content.
44:04
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Quick takeaways
- Dwell time is a crucial factor in determining post visibility on LinkedIn.
- Personal storytelling and employee branding are effective strategies for driving engagement on LinkedIn.
Deep dives
Maximizing Exposure on LinkedIn through the Algorithm
Richard Vanderblom discusses the LinkedIn algorithm and how to leverage it for maximum exposure. He shares insights on the algorithm's impact on reach and engagement, emphasizing the importance of dwell time in determining post visibility. He explains the significance of personal storytelling, thought leadership content, event-related posts, user-generated content, third-party content, and employee branding in driving engagement on LinkedIn. Richard also addresses the debate on including links in posts and provides tips for effective calls to action.
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